Why do we love Brand Names ?

LV, GUCCI, Armani, DOLCE&GABBANA, BALLY, MOSCHINO, GIMMY CHOO, JUICY COUTURE, GIUSEPPE ZANOTTI, Christian Louboutin, DKNY, Calvin Klein, Tommy Hilfiger, and Guess. We can't get enough of brand names. We are a material obsessed society , and associate who we are with the things we wear.

How did all this nonsense start?

Branding

Many people say that the "branding" of fashion always existed. Wearing the latest fashion designs from Milan or Paris was always a sign of culture and riches. But today, people don't wear "the latest trends", they wear shirts with big logos on the front and claim to be in on the latest fashion trend. Wearing a visible logo is not a sign of fashion sense. A person develops fashion refinement by experimenting with different styles, adapting a style that is elegant and reflecting their personality.

There is absolutely nothing wrong with wearing a T-Shirt that has "Calvin Klein" written on the front of it. Just don't think that it warrants a boastful, "I dress well" or "I dress fashionably". Wearing visible brands, is like men sending women flowers after they've done something wrong. In the same way that a men choose flowers over apologies, people choose brand names over stylish looking clothes that would make them look good. In fact, the finest designs from the big names don't have any logos declaring who they're made by. With the exception of Italian brands, most other "brand names" are made in Asia.

We love brand name because it is the easy way out. Having a logo on our clothes tells people "I know what I'm doing" and "My clothes are expensive." This is the wrong mentality to have. If you want to look good, buy clothes made with fine fabrics, buy things that are stylish yet subdued, buy something that makes you look great, and make sure that the logo is hidden inside the collar.